The Cute Ones
The Cute Ones is a children's musical video series created by me and my husband. Originally launched in Brazil in 2011 under the name "Os Pequerruchos", it began as a small passion project and has since grown into a brand loved by millions. Through years of development and hands-on management, we’ve expanded the brand's reach and achieved significant milestones. Our Portuguese YouTube channel now has over 3 million subscribers and 1.5 billion views.
Our Story
In addition to our YouTube presence, The Cute Ones has a dedicated mobile app for cellphones and tablets, offering children an engaging, on-the-go experience. This app has surpassed 2 million downloads in App Store and Google Play, providing parents a convenient way to access our content and allowing kids to enjoy learning through play. Across the app and our other platforms, we've released over 300 videos in Portuguese, English, and Spanish, creating a multicultural space where kids can explore and enjoy songs, stories, and educational content.
The series is also available on popular streaming and video platforms, including Netflix, Amazon, PlayKids, iTunes, Looke, FunKids, Highbrow, and Now. This broad distribution allows us to reach young audiences in diverse settings, helping parents feel confident in the quality of the content their children watch. Our videos cover fundamental educational topics like letters, numbers, animals, colors, and shapes, designed to support early learning with engaging, visually rich experiences.
We’ve also released four albums that capture the joy and musicality of The Cute Ones, giving families a way to enjoy our songs beyond the screen. Alongside this, we offer an extensive line of licensed products, with over 100 items including toys, backpacks, party supplies, plastic cups, toothbrushes, and notepads, allowing children to bring a piece of The Cute Ones into their daily lives.
Our Products
Our Brands
